Every August, the Smoky Mountains rumble with the sound of Jeeps rolling into Pigeon Forge, Tennessee. This summer marks the 13th annual Great Smoky Mountain Jeep® Invasion, happening August 21–23, 2025, and it’s shaping up to be one of the biggest Jeep® gatherings in the country.
A Weekend Built for Jeep® Owners
The Invasion is more than a show — it’s a full-on celebration of Jeep® culture. Inside and outside the LeConte Center, vendors from across the nation will be showing off the latest parts, accessories, and upgrades. Walk the rows, meet the builders, and get hands-on with new gear you won’t find anywhere else.
Then there’s the Show & Shine, where Jeeps of every style line up for a shot at trophies, awards, and cash prizes. From rugged trail rigs to head-turning custom builds, it’s the place to see what fellow owners are creating and maybe get a few ideas for your own project.
Why Pigeon Forge?
There’s a reason the Invasion calls the Smokies home. Beyond the expo floor, Pigeon Forge offers over 800 miles of trails, endless mountain views, and plenty of space to put your Jeep® to the test.
When the day winds down, the town itself is packed with restaurants, shops, and family-friendly attractions — making it the perfect spot to mix adventure with a little downtime.
How to Join In
Admission is simple:
- $20/day – Adults (13+)
- $10/day – Children (6–12)
- Free – Kids 5 & under
🎟 Tickets are sold at the door only — no presales, so buy them when you arrive.
Trail Gear Oasis at the Invasion
We’re proud to be bringing Trail Gear Oasis back to another major Jeep® event. Our booth will be stocked with trail-ready gear built for the same kind of adventures that make gatherings like this so special.
Whether you’re outfitting for your next off-road trip or just looking for solid upgrades that hold up to real use, we’ve got you covered. Stop by, check out what’s new, and talk shop with our crew — we’re always down to swap stories from the trail.
Mark Your Calendar
📅 August 21–23, 2025
🕘 9 am – 5 pm daily
📍 LeConte Center, 2986 Teaster Lane, Pigeon Forge, TN
Thousands of Jeep® owners, three days in the Smokies, and more gear than you can imagine — this is one weekend you won’t want to miss.
We’ll see you at Jeep® Invasion 2025.