We're heading to the Gulf Coast. The Florida Jeep Jam 2026 runs Monday, May 11 through Saturday, May 16 in Panama City Beach, and Trail Gear Oasis will be set up in the Vendor Village at Frank Brown Park.
This is the 11th year of Florida Jeep Jam (formerly Jeep Beach Jam) and it has earned its spot as the top Jeep event on the Gulf Coast. Six days of Jeep Week. Over 2,000 Jeeps. The Topless for Turtles Beach Krawl on the Gulf. Sand dune trail rides on a 4,000-acre off-road property. An obstacle course built from real rock. Over 100 vendors. And a kickoff dinner show at Pirates Voyage to start it all off.
If you've never made the trip, this is the year. If you've been before, you already know.
Event Details
Event: Florida Jeep Jam 2026 (11th Annual)
Dates: May 11-16, 2026
Main Venue: Frank Brown Park, 16200 Panama City Beach Pkwy, Panama City Beach, FL
Event Check-In: Dave & Busters, Panama City Beach
Charity Beneficiary: Florida Off-Road Foundation
Website: floridajeepjam.com
Why This Event Hits Different
What sets Florida Jeep Jam apart from a typical Jeep show is the mix. You get the Vendor Village shopping, the obstacle course, and the show and shine. But you also get a Jeep-only beach krawl on the actual Gulf, sand dune trail rides on private off-road property, an after-dark sound and glow competition at Aaron Bessant Park, and a kickoff dinner show at Pirates Voyage. Six days, multiple venues, real off-road seat time, and one of the best beach setups in the country.
It's a Jeep festival mixed with a beach vacation. Bring the family. Plan to stay the week.
Topless for Turtles Beach Krawl
This is the headline event. Friday morning, around 950 Jeeps line up at Sharky's Beachfront Restaurant before sunrise, drop their tops, and roll out together at 7am for a slow cruise across what Panama City Beach has trademarked as the World's Most Beautiful Beaches.
Staging starts at 5:30am. No staging after 7am. The krawl is named for the local sea turtle nesting season the Florida Off-Road Foundation works to protect, and proceeds go directly toward beach habitat preservation.
If you got a spot, you got one. The Beach Krawl caps at 950 and sells out every year. If you didn't get in this year, post up on the sand and watch it roll past. Either way, this is the moment that defines Florida Jeep Jam.
Dunes Day Off-Road Excursions
Florida Jeep Jam scouts a 4,000-acre off-road area and runs nine guided trail excursions Wednesday through Saturday. Each one is roughly 3.5 hours, $65 per Jeep, and capped at limited capacity.
If you've never run sand before, this is one of the best ways to do it. The guides know the terrain and will walk first-timers through it. We've seen people who have never been off-road before come off these runs grinning, asking when the next one is.
Honestly, if you can swing it, do the Friday night run (#7, 6:30pm to 9:30pm). Sand at sunset is a different kind of beautiful, and the night run pairs well with the Friday Rock Mob concert when you get back to the venue.
The Obstacle Course at Frank Brown Park
The Jeep-only obstacle course is built from 20 tons of real rock boulders, over 1,800 yards of dirt, and 20+ power poles. Multi-level. Built for any driver experience.
Open Thursday night under the lights, Friday, and Saturday. Unlimited runs for any registered Jeep. If you've never put your rig over real rock, this is a controlled environment to find out what your suspension and your nerves can do. Spotters and course staff are on hand to coach you through it.
Thursday Night Under the Lights is the one to hit. Course is lit up, music is going, the Welcome Party is rolling, and the energy is the highest it gets all week.
Pirates Voyage Kickoff Show
Monday night kicks off at the Pirates Voyage Dinner & Show. Showcase check-in starts at 2:30pm, Blackbeard's King of the Coast Jeep Showcase Competition runs 3:00pm to 4:15pm, dinner show doors open at 4:30pm, and the show starts at 6:00pm.
There's a Florida Jeep Jam discount rate, but you have to call Ashley at Pirates Voyage directly at 865-505-3363 or email ashley.harrell@wciinvest.com to lock it in. It's not bookable through the public site.
This is a "do it once" kind of thing. Kids will love it. Decent way to kick the week off, especially if your crew is making a vacation out of the trip.
Vendor Village & the Metal Cloak CTI Tour
The Vendor Village at Frank Brown Park is the centerpiece of the event. Over 100 vendors. Aftermarket parts, lighting, recovery gear, lift kits, audio, apparel, accessories, fabrication.
Confirmed for 2026: Trail Gear Oasis, Metal Cloak, DS18, Rhino USA, Factor 55, Rock Hard 4×4, Rugged Radios, Skyjacker, Spiderwebshade, Steer Smarts, Moto Bilt, Forever Wave, and dozens more.
Worth a special call-out: the Metal Cloak CTI Tour is back Friday and Saturday. If you've ever wondered how well your suspension actually flexes, the Metal Cloak team will run your rig up the ramp, score your flex, and inspect your setup. It's free. Corey and Jessy lead the tour and they know suspension as well as anyone in the industry.
Vendor Village Hours: Thursday 2:30-6:30pm | Friday 9am-6pm | Saturday 9am-5pm
Where to Stay
Panama City Beach has thousands of rooms, but the whole town fills up for Jeep Week.
The Sandpiper Beacon Beach Resort hosts the Tuesday Tiki Party Luau, so book there if you want walking access. Front Beach Road hotels and condos put you near Sharky's, which is where the Beach Krawl stages from. Florida Jeep Jam has lodging partner discounts at multiple properties listed on their official lodging page.
If you're trailering in, Frank Brown Park has designated trailer parking next to the venue. No RVs or campers in that lot.
Don't wait to book. Late April and early May call windows are already tight.
Getting to Panama City Beach
Northwest Florida Beaches International Airport (ECP) is about 20 minutes from Frank Brown Park. Pensacola is about 1.5 hours by road, Tallahassee about the same, Atlanta around 5 hours, and New Orleans around 5.
If you're driving from anywhere east of the Mississippi, this trip is worth it. The Gulf Coast in May is hard to beat.
Come Find Trail Gear Oasis at the Vendor Village
We'll be set up in the Vendor Village all three days the venue is open. Thursday afternoon, Friday all day, and Saturday all day.
Our 2-in-1 Jeep Wrangler trail covers are built specifically for Jeep platforms, not adapted from a generic SUV pattern. Each one is full waterproof rain protection and a sun shade in one quick-install package. Built for the way Jeep owners actually use their rigs. On the trail, at the beach, in the rain, in the sun.
We make Jeep-specific covers for the JK and JL 2-Door, JKU, JLU, TJ, and LJ.
Come walk through one with us in person. You can read specs online and watch the setup guides, but seeing one on a Jeep beats every photo we've ever taken.
See You on the Sand
This is one of those events where the people are as much of the show as the rigs. Real Jeep families. Real builds. Real conversations.
Whether it's your first time or your tenth, Florida Jeep Jam 2026 is worth the trip.
Follow Trail Gear Oasis on Instagram and Facebook for live coverage from the event. If you're rolling into Panama City Beach May 11-16, come find us in the Vendor Village at Frank Brown Park.
See you on the sand.