Heading to the heartland. Jeep Branson 2026 takes over Branson, Missouri Wednesday, June 10 through Sunday, June 14, and Trail Gear Oasis is a proud sponsor of the event this year, on the ground for the main event at the Branson Convention Center.
Five days. Guided off-road excursions at TexPlex Park. The Patriotic Jeep Parade through the Ozark Mountains. A Poker Run that crawls Jeeps from downtown to Table Rock Lake. The Light & Sound Show Off at the Convention Center. A two-day Main Event with vendors, live music, and the Show 'n Shine. And it all runs as a 501c3 nonprofit with proceeds going back to the community.
If you've never been to Branson, the Ozarks are some of the most underrated Jeep country in the United States. This is the year to find out.
Event Details
Event: Jeep Branson 2026
Dates: June 10-14, 2026
Main Venue: Branson Convention Center, Branson, MO
Presenting Sponsor: Branson Convention Center
Structure: 501(c)(3) nonprofit, community-focused
Website: jeep-branson.com
Registration: Register here
Why This Event Hits Different
Jeep Branson isn't just a Jeep weekend, it's a full takeover of one of the most fun towns in the Midwest. Branson already does music, dinner shows, the Landing, and lake life better than most places. Add 5 days of Jeep events on top of it and you've got something that pulls the whole family in.
What sets Jeep Branson apart from other events is the mix of off-road and town life. You're wheeling at TexPlex Park during the day, parading through the Branson Landing at night, throwing down at the Light & Sound Show Off, and crawling between sponsor venues on the Poker Run. Five days, multiple locations, real seat time on the trail and real fun in town.
And it's a 501c3. Your registration fee, your vendor purchases, and the partnerships behind the event all flow back into community causes the organizers support year-round.
Off-Road at TexPlex Park
TexPlex Park is the off-road headquarters all week. Non-guided park access is available all five days (must be purchased separately from general registration), and guided excursions run June 10 and June 11 at 8:30 AM, 10:30 AM, and 1:30 PM.
The guided runs come in three flavors: Easy, Moderate, and the new Jeepin' 101 track for first-time off-roaders. Each excursion runs roughly 3-4 hours and gets you across scenic trails with experienced trail leaders.
If you've never wheeled the Ozarks, this is the move. Take Jeepin' 101 if you're stock and new to it, or jump into Moderate if you've got some seat time. The terrain here is rocky, wooded, and full of elevation changes, which is a very different ride than beach driving or flat desert.
The Tropical Freedom Kickoff Party
Wednesday June 10 at 6 PM, things kick off at the iconic Branson Ferris Wheel for the Tropical Freedom Kickoff Pre-Party. Food trucks, local restaurants, vendors, special savings at the Ferris Wheel and Tracks Family Fun Parks, tropical-themed games and prizes, and a Best Tropical Outfit contest.
First 100 guests to check in get a special prize. After the Ferris Wheel, cruise the famous Branson 76 Strip at your own pace and light up the night.
This is how Branson does a kickoff. Big, loud, family-friendly, and on brand for the town.
The Patriotic Parade and Picnic
Thursday June 11, 11 AM to 3 PM, Thunder Ridge Nature Arena in Ridgedale, MO hosts the Patriotic Jeep Parade and Picnic. The parade kicks off at 3 PM and rolls through the most beautiful scenery the Ozark Mountains has to offer.
This one is for the family. Bring the kids, bring the flags, dress your rig up red, white, and blue. If you're going to do a Jeep parade, doing it through the Ozarks with Thunder Ridge as your staging area is one of the better ways to do it.
The Jeep Crawl and Poker Run
Thursday June 11, 5 PM to 9 PM. The Crawl rolls Jeeps to top sponsor venues across Hollister and Branson, from Downtown all the way to Table Rock Lake. You draw a card at every stop, and the best Poker hands win big.
The stop list reads like a Branson night out: Taps on Downing Street, Turkey Creek Brewery, Full Throttle Saloon and Distillery, Crazy Craig's Tree House, Tracks Family Fun Park, Titanic Museum, Crazy Craig's Cheeky Monkey, and the after-party at Lake Vibez-Branson.
Live entertainment, drink and food specials at sponsor locations, and a Jeep Crawl after-party at Lake Vibez to close out the night. Bring a designated driver and your A game.
Main Event Days at the Convention Center
Friday June 12 and Saturday June 13, 9 AM to 5 PM. This is where you'll find Trail Gear Oasis as both a sponsor and a vendor, set up in the vendor showcase at the Branson Convention Center.
Two full days of vendors, live entertainment, food trucks, off-road safety training, raffles, and more. Friday closes with the Jeep Parade through Branson Landing at 7:30 PM and the Light & Sound Show Off at 9 PM. Saturday closes with the Show 'n Shine award presentations from 3 to 5 PM and the Jeep Branson Closing Concert at the Branson Landing at 7 PM.
If you only come for part of the week, do Friday and Saturday at minimum. That's where the bulk of the vendor and community action happens.
Light & Sound Show Off
Friday night, 9 PM, after the parade rolls through Branson Landing, the rigs make their way back to the Convention Center South Parking Lot. Light bars, underglow, rock lights, sound systems. If you've built your rig out with serious electronics, this is where you flex it.
Spectators welcome. Come for the parade, stay for the show off, hang out late. The Friday night energy at Jeep Branson is the kind of thing you have to see in person to get.
Show 'n Shine and Awards
Saturday June 13. The Show 'n Shine runs all day with award presentations between 3 and 5 PM on the Convention Center stage. Categories include Best Theme, Best Interior, Best of Show, Best Off-Road Ready, Best Classic Restoration, People's Choice, and additional Judges' Choice awards.
All Scavenger Hunt, Poker Run, and Show 'n Shine winners are announced on stage during the same window, along with the grand prize raffle winners. Bring your rig the way you actually drive it. Branson rewards both polished show queens and trail-dirty daily drivers.
Faith Service Sunday Morning
Sunday June 14, 8 AM, Jeepin' For Jesus hosts the Full Throttle Faith Service at the Shanghai Theatre in Branson. If you're in town and want to close the weekend out with the Jeep community before heading home, it's a solid way to do it.
The 501c3 Behind It
Jeep Branson is run as a 501(c)(3) nonprofit. Proceeds support local Branson community causes through the organization's grant program, and the full financials are published on the 501c3 Financial Information page for anyone who wants to see where the dollars go.
When you register for Jeep Branson, you're not just buying a ticket. You're putting money into a community-focused organization that gives it back. That's a big part of why we said yes to sponsoring this year.
Where to Stay
Branson has thousands of rooms, condos, and cabins, but Jeep Branson weekend fills the town. Book early. The official Hotels and Camping page has lodging partner discounts and recommendations.
If you want to be close to the Convention Center, stay near the 76 Strip. If you want lake life, look at properties near Table Rock Lake. If you want a quieter base, Hollister is just across the lake and 10 minutes out.
Camping options are available through the registration partners. Worth checking if you're trailering or rolling in with the family rig set up for it.
Getting to Branson
Branson Airport (BKG) is small but functional. Springfield-Branson National Airport (SGF) is about 45 minutes north and has more flights. Tulsa is about 3 hours west. Kansas City is about 3.5 hours north.
If you're driving, Branson sits right off Highway 65 in southern Missouri. From St. Louis, about 4 hours. From Memphis, about 4.5. From Dallas, about 6.5. From Chicago, around 9.
The drive in through the Ozark hills is a Jeep top-off, music-on kind of drive.
Come Find Us at the Main Event
Trail Gear Oasis is proud to sponsor Jeep Branson 2026, and we'll be set up in the vendor area at the Branson Convention Center for the main event days. Stop by and walk through our 2-in-1 Jeep Wrangler trail covers in person. We make Jeep-specific fitments for the JK and JL 2-Door, JKU, JLU, TJ, and LJ.
We'll also have the brand new Sidekick Universal Shade on display. Universal fit, straps to anything, deploys in minutes. Built for camp, trailhead, tailgate, or anywhere you can anchor it.
You can read the specs online and watch our setup guides, but seeing one on a real Jeep beats every photo we've ever taken.
See You in the Ozarks
Real Jeep families. Real trail terrain. Real community. Real cause. Jeep Branson 2026 is one of the most well-rounded events on the calendar and a worthwhile trip from anywhere east of the Rockies.
Follow Trail Gear Oasis on Instagram and Facebook for live coverage from the event. If you're rolling into Branson June 10-14, come find us at the Convention Center.
See you in the Ozarks.