Every fall, thousands of Jeep owners and off-road enthusiasts head to the shores of Myrtle Beach, South Carolina, for one of the most anticipated gatherings in the Jeep community: Myrtle Beach Jeep Jam. In 2025, the event returns from October 31 through November 2, promising three full days of beach crawls, obstacle courses, custom builds, and coastal Jeep culture.
Myrtle Beach Jeep Jam has grown into a major East Coast destination for the off-road community, drawing thousands of attendees and hundreds of custom rigs from across the country. It's a unique combination of beach scenery and 4x4 culture, offering something for everyone, from hardcore crawlers to weekend beach runners.
What Happens at Myrtle Beach Jeep Jam?
Myrtle Beach Jeep Jam isn't just a vehicle show. It's an immersive three-day experience that includes:
- Sunrise Beach Crawls at 6:00 AM on Friday and Saturday, giving Jeepers early access to the sand before crowds arrive
- Unlimited obstacle course and mud pit runs starting at 11:00 AM daily for all registered participants
- Show-N-Grime Competition on Saturday afternoon, showcasing custom builds and modified rigs
- Vendor expo featuring 120+ exhibitors with the latest Jeep gear, upgrades, accessories, and innovations
- Nightly events including the Kickoff Party at The Hangout, an After Party at Crooked Hammock Brewery, and Jeepers Creepers Trunk-or-Treat on Halloween night
And perhaps best of all? The chance to connect with thousands of fellow Jeep owners who share the same passion for trails, modifications, and off-road adventures.
Why Myrtle Beach Jeep Jam Matters
For many, Myrtle Beach Jeep Jam is more than just an event, it's a celebration of what makes the Jeep community special. It represents freedom, adventure, and the shared experiences that connect Jeep owners across the country. It's a place where stock Wranglers and full custom builds park side-by-side. A place where trail stories get swapped, friendships form, and the community comes together around a shared love of off-roading.
Beyond the vehicles and activities, events like Jeep Jam offer real value through the knowledge that gets shared. Walking through vendor booths isn't just about shopping, it's about learning what's new, what works, and what innovations are solving real problems for people who actually use their rigs. The conversations between attendees, builders, and vendors often provide more insight than any online forum or product review.
Planning to Attend?
If you're considering making the trip to Myrtle Beach Jeep Jam 2025, here's what you need to know:
- Location: 2501 N Kings Hwy, Myrtle Beach, South Carolina
- Dates: October 31 – November 2, 2025
- Event Hours: Gates open at 11:00 AM daily
- Weather: Sunny conditions with highs around 67°F and lows around 45-49°F. Ideal weather for a weekend of coastal off-roading
Whether you're driving in from out of state or you're local to the Carolinas, it's a can't-miss experience for anyone who loves Jeeps, off-road culture, or beach adventures. For the full event schedule, lodging options, and registration details, visit mbjeepjam.com.
Where to Stay
Planning your accommodations early is key, especially for a popular event like Jeep Jam. Myrtle Beach offers plenty of options, from oceanfront resorts to family-friendly campgrounds. Here are a few places to consider:
- Fairfield Inn Broadway at the Beach is located less than a mile from the Jeep Jam grounds, offering convenient access to the event along with complimentary breakfast and modern amenities.
- Vacation Myrtle Beach manages multiple oceanfront properties across Myrtle Beach, giving you options for beach access and proximity to the event.
- Homewood Suites by Hilton sits directly on the Atlantic Ocean and is located along the preferred beach crawl route, perfect if you want to be close to both the sand and the action.
For those who prefer camping, KOA Myrtle Beach offers a family-friendly campground experience nestled among old-growth pines, providing a quieter retreat while still being close to the event.
If you're planning to attend multiple Jeep events next year, check out our coverage of Jeep Beach 2025 in Daytona, another major gathering that happens in April.
Trail Gear Oasis Will Be There
We're excited to share that Trail Gear Oasis will be on-site at Myrtle Beach Jeep Jam 2025 with a few of our rigs. We are looking forward to connecting with the community, soaking in the energy, and celebrating the Jeep lifestyle alongside fellow enthusiasts. Stop by, say hi, and let's talk trails.